Products
A deep-dive into the MobileAction's solutions and how to utilize them.
SearchAds.com Platform Overview
- Introduction to CPP A/B Testing
- What are the requirements and limits for CPP A/B Testing?
- How Traffic Stabilization works
- What is the Switch method in CPP A/B Testing
- Ad Switch vs Ad Group Switch in CPP A/B Testing
- Introduction to SearchAds.com: What does each section on the sidebar mean?
- Integrating your Apple Ads account with SearchAds.com
- Key metrics on SearchAds.com and tips for analyzing Apple Ads campaigns
- Reviewing Apple Ads performance with Overview
- Manage all your Apple Ads campaigns with Ads Manager
- Spot trends and build smarter filters on Ads Manager
- How to make changes to Apple Ads campaigns using Ads Manager
- Automate recurring exports with Scheduled Reports
- Simplify management and maximize impact with Automations 2.0
- Automate Apple Ads campaigns with strategic templates
- Co-pilot: Optimization engine for high-performing Apple Ads campaigns
- Campaign Wizard: Create well-structured Apple Ads campaigns
- Identify and use the right keywords: Ease your keyword research with Keyword Advisor
- Manage bids toward your goals with Smart Bidding
- Distribute budget across selected campaigns with Budget Allocation
- Compare your performance metrics with industry standards with Benchmarks
- Get accurate suggestions for better campaign performance: Recommendations
- Uncover top-performing organic keywords and run ads all at once with Organic Keyword Hunt
- Keyword Auction Insights: Uncover competitors’ strategies and seize new opportunities
- Attribution: Integrate your MMP and track the full funnel
- Create and monitor your "Goals"
- Monitor Apple vs. MMP install gaps with the MMP Discrepancy Dashboard
- Track platform-level actions with Change History
- About CPP A/B Testing
- Test setup options in CPP A/B Testing
- What is the Parallel method in CPP A/B Testing
- Test creation in CPP A/B Testing
- Create a multiple ad group Parallel test for CPP A/B Testing
- Create a single ad group Parallel test for CPP A/B Testing
- Create an Ad Group Switch test for CPP A/B Testing
- Create an Ad Switch test for CPP A/B Testing
- Test duration and switching logic
- Statistical background of CPP A/B Testing
- How is test duration calculated in CPP A/B Testing
- How are switch periods chosen in CPP A/B Testing
- How to monitor CPP A/B tests in the dashboard
- Keep CPP A/B tests healthy and fix issues
- Frequently asked questions
ASO Intelligence Product Overview
- A Quick Guide to App Store Optimization (ASO) Intelligence
- Using Metadata Optimizer to perfect your app’s store listing
- Tracking changes with App Update Timeline
- Spot creative trends with Creative Monitoring
- Go global easily with Localization
- Stay on top of every search term with Keyword Tracking
- Out-think the competition with Competitor Keywords
- Check every search term with Keyword Inspector
- Spot what’s trending or what’s not with Keyword Trends
- Expand your reach with Keyword Translator
- Build informed organic custom product pages strategies with Organic CPP Results
- Dig deep into keyword performance with ASO Report
- Find out which keywords drive your installs with Download Share
- Track global reach at a glance with Visibility Report
- Get a complete performance picture with Analytics Overview
- See every download in one place with the Download Report
- Get a unified view of revenue across app stores with Revenue Snapshot
- Simplify organic performance tracking with Organic Acquisition Dashboard
- Find what drives installs with Conversion Funnel View
Search Ads Intelligence Product Overview
- Uncover any app’s search result ads strategies with Search by App
- Optimize your ad strategy with the Search by Keyword
- Gain a competitive edge with the Search by Competitor
- Gain competitive insights with the Top Advertisers
- Check top performing Today tab ads and understand the competition
- Maximize your app's visibility with Search tab ads
- Boost conversions with high-intent users using Product Page Ads
CPP Intelligence Product Overview
App Intelligence Product Overview
- What is Compass?
- Guide to Compass Explore
- Guide to Compass Trace
- Guide to Compass Impact
- Get a complete overview of any app with App Profile
- Get a snapshot of any publisher with Publisher Profile
- Track which apps are featured in app stores with Featured Apps
- See where your app stands with Category Rankings
- Get deeper insights from users with Reviews
- Generate AI-powered app review replies with AI Review Reply
- Monitor app store ratings with the Ratings tool
- How to use the Similar Apps tool in MobileAction
- Track live, ended, and upcoming in-app events
- Monitor live, ended, and upcoming promotional content
- Analyze free, paid, and grossing app rankings with Top Charts
- Spot daily ranking shifts with Biggest Movers and Biggest Losers
- Monitor the latest entrants in any app market with New Apps