App store ratings are often the first impression users get of your app, and they carry weight when it comes to both conversion and credibility. The Ratings tool in MobileAction gives you a full view of your app’s rating performance across versions, countries, and time. It also helps you understand the tone behind the numbers with sentiment analysis built into the dashboard.
When you land on this page, you’ll see two main tabs: Total Ratings and Daily Ratings. Each one helps you answer a different kind of question. Let’s walk through what they show and how you can use them.
Total Ratings
This is where you get the big picture.
At the top of the dashboard, you’ll find a summary card showing your app’s current average rating, total number of ratings, and a star distribution, so you can quickly understand whether the feedback skews positive or if there are issues to investigate.
To the right, there’s a Category Benchmark, which shows the average rating for your category (e.g., Health & Fitness). This is useful if you want to compare your app’s performance to industry norms. For example, if you’re averaging 4.77 while the category average is 4.33, you know you’re doing well—but if it’s the reverse, it might be time to dig deeper.
Right below, the Total Ratings chart lets you visualize how your total number of ratings grows over time. You can switch between daily, weekly, or monthly views and toggle between column and area chart formats depending on how much activity you’re tracking. Enabling App Updates or Annotations helps you layer product milestones over the chart to better understand what’s influencing trends.
Further down, two helpful breakdowns appear side by side. The Country Breakdown shows average ratings from each market (United States, United Kingdom, Canada, etc.), while the Version Breakdown highlights how each app version was rated. If a specific version shows a drop, it may indicate a bug or UX change that wasn’t well received.
Lastly, the Sentiment Analysis widget gives context to the ratings using a donut chart and distribution bar. You’ll see the percentage of reviews that are:
-
Supportive (4 or 5 stars)
-
Neutral (3 stars)
-
Crucial (1 or 2 stars)
This view is especially helpful when stakeholder updates call for more than just numbers, as it lets you speak to how users feel, not just how they rate.
Daily Ratings
The Daily Ratings tab gives you the flexibility to drill down into a specific time period and examine how ratings behaved during that window. Unlike the Total Ratings tab, which aggregates feedback over broader spans, this tab is built for granular, time-sensitive exploration.
The key difference here is the date picker. Instead of relying on a fixed timeline, you can select any custom date range—whether you want to look at one busy week, a specific campaign period, or the days following a major app update.
Once you’ve set your desired range, the dashboard updates all the data widgets to reflect just that timeframe. This includes:
-
A refreshed average rating summary
-
Updated star distribution
-
Country and version breakdowns are limited to your selected dates
-
A more precise sentiment analysis view
This is especially useful when investigating sudden shifts in sentiment, comparing pre- and post-release performance, or evaluating how a short-term marketing push impacted your ratings. If you ran a campaign from July 10 to July 15, for example, you can isolate just those dates to see how many new ratings came in, what the average was, and how users responded emotionally.
The chart still shows daily breakdowns, but its focus adjusts based on the specific date range you select, making the Daily Ratings tab ideal for situational insights and storytelling.
If your app receives a sudden influx of 1-star ratings after an update, you’ll notice it immediately here. Likewise, if a campaign drove a wave of 5-star feedback, that spike will stand out in this daily chart.
Use this tool regularly to monitor your public perception and align ratings trends with product activity. If your average rating drops after a version release, the Version Breakdown can help pinpoint the issue. If a specific country sees consistently lower scores, localization or support quality could be worth investigating.
If you’d like help interpreting rating drops or want to set up alerts when sentiment shifts, just reach out to us through live chat—we’re happy to assist!