App Intelligence Product Overview
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      Spot daily ranking shifts with Biggest Movers and Biggest Losers

      The Biggest Movers and Biggest Losers views help you identify which apps have seen the most dramatic shifts in the rankings, either upward or downward, within a single day. These views are especially useful for surfacing unexpected changes, identifying trending apps, or spotting early signs of user churn or growth surges.

      You’ll find the layout divided into three familiar sections: Free, Paid, and Grossing—mirroring the Top Charts structure, but with an emphasis on momentum.

      Biggest Movers

      In the Biggest Movers tool, you’ll see apps that jumped the most ranks in the last 24 hours. This view highlights apps gaining traction fast, whether from a promotional push, a product update, or organic buzz.

      moverrs

      Each app card displays:

      • The current rank

      • The number of positions moved (in green)

      • The app icon and name

      • Category and rating

      • Review count or revenue, depending on the chart

      Example: If an app went from #182 to #97 in the Free chart, it’s marked as ↑85.

      Use this chart to:

      • Spot apps riding the wave of virality or seasonal campaigns

      • Monitor your own app’s ranking change at a glance

      • Identify marketing activities worth reverse-engineering

      Biggest Losers

      The Biggest Losers tab flips the view, showing you which apps dropped the most spots in the same time frame. Whether due to expired promotions, negative reviews, or lost visibility, these apps may be signaling performance issues or making room for others to rise.

      losers

      Each app is marked with:

      • Current rank

      • Number of spots lost (in red)

      • App details, ratings, and reviews

      For instance, an app falling from #48 to #123 would be shown as ↓75.

      Use this chart to:

      • Spot competitors that may be in trouble or losing relevance

      • Track the impact of app updates gone wrong

      • Identify when to move in on paid keywords or categories being vacated

      How to make the most of this view

      • Check this tool daily to catch newly trending or declining apps early

      • Use it alongside Top Charts to compare momentum vs. actual ranking

      • Monitor how your updates or paid campaigns influence rank changes

      • Export the list via CSV to report changes or feed it into your internal dashboards

      Need help interpreting a surge or drop? Message us via live chat, and we’ll walk you through the context behind your or your competitor’s movement.