App Store Optimization (ASO) is the art and science of making apps more visible and appealing in app store search results. The higher your app ranks, the more visible it is to potential users, leading to more organic downloads. With millions of apps vying for attention, standing out is crucial. A well-optimized app ensures discoverability, reduces user acquisition costs, and provides a competitive edge.
ASO Intelligence helps app marketers and developers gain a competitive edge in a market saturated with similar offerings. These tools provide insights into competitor strategies, allowing for unique positioning and differentiation. For apps with a global vision, ASO plays a crucial role in localization, ensuring content is tailored to resonate with diverse audiences across different regions.
MobileAction ASO Intelligence enables app owners and marketers to grow organically with its unmatched tools.
Metadata Optimizer
The Metadata Optimizer helps you test and improve your app’s metadata, including titles, subtitles, and descriptions. This tool predicts keyword performance, enabling you to optimize your app for maximum keyword visibility in app stores.
App Update Timeline
A tool that allows users to track their app's update history. You can compare updates and quickly identify changes made over time. Additionally, you can review competitors' update histories to gain insights into their strategies.
Creative Monitoring
Creative Monitoring allows you to analyze app visuals like icons and screenshots from competitors. Filter assets by country, category, and store to spot trends and ensure your app remains appealing and competitive.
Localization
The Localization tool highlights which parts of any app, such as titles, subtitles, and descriptions, have been localized. You can evaluate any app's performance in different countries and understand how localization impacts user engagement and reviews.
Keyword Tracking
Use Keyword Tracking to monitor keyword performance closely. You can track custom keywords or choose from provided collections, enabling you to see how your app ranks over time and adjust your strategy accordingly.
Competitor Keywords
This tool identifies organic keywords shared between you and your competitors, as well as those unique to each app. Gain insights into competitor ASO strategies and find opportunities for differentiation.
Keyword Inspector
Keyword Inspector provides detailed information about specific keywords, including their competitiveness and the top-ranking apps for each keyword. This tool is crucial for understanding keyword landscapes and making informed strategic decisions.
Keyword Trends
Stay updated with Keyword Trends, which identifies emerging or declining keywords on a weekly, monthly, and quarterly basis. This tool ensures your keyword strategy remains current and responsive to market changes.
Keyword Translator
The Keyword Translator assists you in localizing app metadata like titles, subtitles, and descriptions into over 20 languages. This ensures your app resonates globally by reaching diverse international audiences.
iOS Download Report
The iOS Download Report provides a unified view of your downloads, merging insights from both paid and organic user acquisition sources. This report allows you to compare results, understand the overall impact of your user acquisition strategies, and take informed actions based on comprehensive download data.
ASO Report
The ASO Report delivers comprehensive insights into any app’s keyword performance, including the number of ranked keywords, ranking distribution, and historical keyword rankings. You can compare performance over different dates and sort by brand relevance or keyword strength.
Visibility Report
The Visibility Report shows trends in app visibility compared to competitors. View your app's visibility score by country, compare daily performance against competitors, and analyze localization performance. The Top Visible Apps feature also reveals insights into the most visible apps in various stores.
Download Share
Download Share helps identify the keywords driving your app downloads, estimating the percentage of downloads attributed to each keyword. The Organic Download History tab helps refine keyword strategies by highlighting significant organic keywords and tracking weekly performance changes, supporting both organic growth and keyword-based advertising strategies.
To learn more about each feature, you can visit the individual Help Center pages, and if you have any questions or need assistance, feel free to contact us via live chat!