Test creation in CPP A/B Testing

Use these articles to learn how to set up a CPP A/B Test based on what you want to compare.

If you’re not sure which method to choose for product page tests, learn about test setup options in CPP A/B Testing.

Create a Parallel test 

• Create a multiple ad group Parallel test for CPP A/B Testing
  Compare up to four ad groups for a single custom product page. All ad groups are active at the same time.
• Create a single ad group Parallel test for CPP A/B Testing
  Run up to four product pages simultaneously within a single ad group. Multiple custom product pages stay live side-by-side within the same timeframe.

Create a Switch test 

• Create an Ad Group Switch test for CPP A/B Testing
  Duplicate the ad group for each product page and rotate which ad group is active.
• Create an Ad Switch test for CPP A/B Testing
  Keep one ad group and rotate which product page ad is active.

Related links

• About CPP A/B Testing
• What are the requirements and limits for CPP A/B Testing
• Test setup options in CPP A/B Testing
• Test duration and switching logic in CPP A/B Testing
• How do you monitor and interpret tests in CPP A/B Testing

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!