The Conversion Funnel View gives you a simple way to understand your app’s acquisition journey. By displaying impressions, first-time downloads, and conversion rates together, it helps you see not only what changed, but also why. Whether you’re trying to diagnose a sudden drop in installs, measure the impact of a product page update, or track long-term trends across markets, this view brings clarity to the numbers that matter most for growth.
Let’s dive in to guide you through the tool!
Before you begin
When you open the tool, if a landing page appears, you first need to integrate App Store Connect or Google Play Console for the Analytics & Performance modules. Once at least one is integrated, you will be able to proceed to the dashboard by clicking the Go to Dashboard button.
Step-by-step guide to the Conversion Funnel View
In the tool, you first need to set your analysis scope. Choose the app, select All Countries or a specific market, pick your date range, and choose the time grouping (daily, weekly, or monthly).
After completing the first step, you can read the top summary. You’ll find here the total impressions, first-time downloads, and conversion rate aggregated over your selected range; hover the chart to inspect daily values. The funnel on the right illustrates the step-by-step journey from impressions to conversions for your selected market and time period.
Scroll down to scan the last six-month’s values. A monthly section below breaks out impressions, first-time downloads, and conversion rate side by side for the last six months. These bars do not change with your initial date selection; use them to spot sustained trends and turning points.
Lastly, you can drill into the table view. See daily metrics to pinpoint precisely when an increase or dip began, sort by highest impressions, highest first-time downloads, or highest/lowest conversion rate, and export the table to CSV for sharing or deeper analysis.
If you need a quick readout on a specific launch, creative change, or metadata update, set the dates, choose the grouping, and compare the funnel and table, then export what you need.