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What is Automations 2.0?
Automations 2.0 provides you with 20+ templates as solution kits for your challenges and enables multi-layered automation settings across keywords, ad groups and campaigns based on a comprehensive analysis that takes place in the background. This tool enables a direct leap from insights to impactful action. It’s designed to amplify your app’s presence, smartly manage budgets, and strategically secure your brand.
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Why use Automations 2.0?
With Automations 2.0 on SearchAds.com, you can optimize the campaign management process by transforming time-consuming tasks into strategic actions and moving away from processes that are prone to errors. Moreover, you can maximize your budget for the highest ROI with condition-based automations and enable multi-layered optimization without manual analysis. Algorithms that adjust bids and budgets in real-time focus on high-performance areas while minimizing waste on underperforming segments.
Furthermore, Automations 2.0 bridges the gap between organic and paid marketing efforts. If an app is performing well organically and the marketer aims to reduce costs to reallocate funds, this tool provides a strategic approach to achieving that goal.
Getting started
To start editing your campaigns on the platform, first log into your SearchAds.com account. You’ll find Automations at the top of the sidebar on the left side of the dashboard.
On the Automations page, you'll see all of your previously created automations, their names, action types, labels (if any), and their creation dates. You can always add labels by clicking the small "+Add" button under the "Labels" column.
To begin with Automations 2.0, you have two choices: utilize one of the 20+ strategic templates provided by SearchAds.com tailored to your challenges and needs, or create your own automation rule from scratch.
If you continue with the templates:
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Select the template that aligns with your objectives. Each template comes with a brief explanation to guide you.
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Choose a campaign group, followed by your app or specific goal.
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Click "Apply." You can save your setup as a draft or activate it immediately.
Keep in mind:
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You can modify the template to suit your needs; it doesn't have to be used as is.
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Some templates are suitable for all four ad placements. In such cases, select the desired ad placement to proceed.
If you decide to create your own automation rule:
First of all, click the "Create Rule" button at the top right to create your own automation rule from scratch. On the next page, choose the ad placement to which you are applying your automation; you can create automations for all 4 ad placements on SearchAds.com. After that, decide on the automation level to which the rule will be applied; you can use the dropdown menus to make your choice.
Tip: If you decide to use or view the pre-made templates while in the creation steps, you can click on "Browse Templates".
You can add new and/or conditions by pressing the blue "+" button or the "+Condition" and "+Group" buttons. At the end of each condition line, you can also compare, duplicate, or delete that condition.
In Automations, you can choose between Install Time and Event Time when setting up your rules, in the Attribution Settings section.
While Install Time is the default, using Event Time allows your automation conditions to trigger based on when the actual post-install event (like a purchase or registration) occurred, not just the install date. This helps you better align your automation logic with meaningful user actions.
Quick note: Some cohort metrics (like ROAS 7 or Event Count 30) are only available with Install Time. When you switch to Event Time, those metrics will be hidden to ensure consistency with attribution logic.
You can update this option directly when creating or editing a rule.
Once you have decided on your conditions, proceed to the actions that the automation will take when those conditions are met. You can select the desired action from the dropdown menu and add multiple actions if needed.
After you decide on your conditions and actions, the final step is to select your schedule for when the automations should take effect. You can choose from different timeframes using the dropdown menu, select the dayparting option or run with a date range.
Once you have completed all the adjustments, you can either save it as a draft or activate the automation using the buttons at the top right.
How does Automations 2.0 work?
Automations 2.0 uses algorithms to monitor and adjust your campaigns. Its unique multi-layered automation capability allows for optimization across keywords, ad groups, and campaigns based on predefined conditions. This ensures that your campaigns are not only automated but also strategically aligned with your marketing goals.
In conclusion, Automations 2.0 by MobileAction is more than just a tool; it's a strategic partner designed to elevate your Apple Ads campaigns. If you have any questions, reach out to us via live chat anytime or through your dedicated Customer Success Manager.