How to use the Localization tool

The Localization Tool in MobileAction’s ASO Intelligence product helps you understand how your app—and your competitors—are performing across different countries based on the localization of their app store metadata. Whether you're managing a global app or expanding into new markets, this tool gives you the insights you need to prioritize, tailor, and refine your localization strategy.

Localizing your app's title, subtitle, and description can significantly boost your visibility and conversion rates in international markets. However, it’s not always clear where localization is working, where it's missing, or how your competitors are adapting their own strategies.

This is where the Localization tool becomes essential.

With it, you can:

• See which countries your app is localized for, and which are missing metadata

• Benchmark against your top competitors to identify localization gaps

• Compare visual assets (screenshots, icons) by market

• Analyze keyword performance by country to assess localization impact

Getting started

Once you've selected an app and country, the tool presents a full view of localization coverage and performance. The main view includes:

• Localization coverage summary: See how many countries an app is live in, and where metadata is fully or partially localized.

• Competitor comparison: Quickly compare your app’s localization coverage with top-ranking competitors.

• Metadata status: Track title, subtitle, and description availability for each market.

• Top-performing countries: Understand where your app ranks well, and whether localized metadata is contributing to that success.

One of the standout features of the Localization tool is the side-by-side screenshot preview. For each country, you can view:

• Localized app titles and descriptions

• Screenshots and icon creatives used in that specific market

This capability makes it easy to spot creative trends, translation inconsistencies, or visual gaps between your app and the competition.

Scroll down to see a detailed table that breaks down performance by country. For each market, you’ll find:

• Country flag and name

• Metadata status (localized or not) for title, subtitle, and description

• Rankings in relevant categories

• Keyword rankings and search visibility metrics

• Competitive performance against other apps in the region

This granular data helps you identify exactly which markets may be under-optimized and where you could potentially gain an edge by localizing or refining your metadata.

How to use it in practice

Here are a few practical ways to use the Localization tool:

• Audit your localization coverage: Quickly check where you’re missing metadata and prioritize high-opportunity countries first.

• Benchmark your strategy: Compare with competitors that are outperforming you in specific countries—are they localizing more effectively?

• Identify visual gaps: Align your screenshots and icon assets with the visual preferences or language expectations of each market.

• Improve keyword strategy: Combine localization with keyword data to refine country-level ASO strategies.

Final tips

• Pay attention to countries where your downloads are high but metadata is missing—these are often the quickest wins.

• Use creative previews to ensure your visuals match the expectations of the local market.

• Revisit this tool regularly when launching new updates or expanding to new regions.

If you're unsure where to begin, start by focusing on your top 5 markets by downloads and assess whether full localization is in place.

You can always reach out via live chat for hands-on support with interpreting your localization data or planning your next move.