The Featured Apps tool helps you track which apps are being spotlighted by the App Store or Google Play Store across different regions and dates. Whether it's an “App of the Day,” a seasonal event, or an editorial pick, being featured can significantly increase an app’s visibility and organic downloads.
This tool gives you a full view of featured placements across countries and time, letting you monitor trends, competitors, and potential opportunities for your own app.
Let's take a look at how you can use it below!
How to use the Featured Apps tool
The Featured Apps page dynamically adjusts based on the filters you apply. You can use it for games and apps separately or together in one view in the Today tab.
When “All Countries” is selected, the dashboard expands to show a country-by-country breakdown of featured placements. This allows you to view global App Store activity in one scrollable view.
If you select a single country, the page will focus only on that region’s features for the selected date.
At the top of the screen, you’ll find:
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A date selector carousel to browse featured content by day
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Platform switch (App Store or Google Play Store)
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Filter for creative types (Today tab, Games, or Apps)
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Country selector (All Countries, or choose one or multiple markets)
When viewing All Countries, you’ll see localized features grouped by region. Here’s how the layout typically breaks down:
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Top Featured Apps: Highlights the most frequently featured apps during the selected time range.
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Daily Feature Highlights: Displays editorially chosen apps for that day in each country.
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Content Blocks per Region: Includes placements such as:
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App of the Day / Game of the Day
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“Editor’s Choice,” “Major Update,” or “New Season”
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Curated groups like “Essential Games,” “What We’re Playing Now,” or “Unmissable Events”
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Pro tips
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Use the country filter to switch between global and regional views.
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Set up alerts to be notified when your app or a competitor's app gets featured.
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Compare feature appearances with performance spikes using other tools like the Visibility Report.
Need help interpreting your feature data or want help setting up alerts? Reach out via live chat—we’re happy to support you.