App Intelligence Product Overview
      Back to home
      1. Help Center
      2. Products
      3. App Intelligence Product Overview

      How to use the Similar Apps tool in MobileAction

      The Similar Apps tool helps you understand how your app appears in the "You May Also Like" section on the App Store or the "Similar Apps" section on the Google Play Store. These placements influence discoverability and can directly impact your organic traffic.

      This tool provides two key views:

      1. Apps that appear under your product page

      2. Apps where your app appears as a similar suggestion

      Both views offer valuable insights into how your app is positioned across different markets and which competitors are most closely related to your app in the eyes of Apple and Google.

      1. Apps listed under your product page (Similar Apps)

      In this section, you can view the apps that are shown as similar to yours in the app stores. This is the “You May Also Like” section on the Apple App Store and “Similar Apps” on Google Play.

      You can:

      • Track which apps are being recommended alongside yours

      • See how recommendations change by country and date

      • Identify rising competitors or category overlap

      similarapps

      👉 This view helps you understand who you're being compared with—and how often.

      2. Apps where you’re listed as a Similar App

      This section flips the perspective. Instead of who is listed under your app, you’ll see the apps where your app appears as a similar recommendation.

      This allows you to:

      • Measure your app’s cross-app visibility

      • Identify high-traffic apps that may be sending users your way

      • Discover strategic partnerships or marketing opportunities

      similarsapps2

      If your app is frequently listed under other popular apps, it means you're gaining exposure beyond your own store presence, which is valuable insight for user acquisition and ASO planning.

      The Similar Apps tool is a smart way to spot your indirect competitors and monitor shifts in your category or region. Whether you're launching in a new market or planning a creative update, knowing who you’re being listed with (and under) helps you fine-tune your strategy.

      Use this tool to:

      • Stay updated on competitors shown next to your app

      • Track how these lists evolve over time

      • Improve your app’s metadata and visuals to influence recommendation algorithms

      Need assistance or want to dig deeper into what these placements mean for your visibility? Reach out to us anytime via live chat—we’re happy to help!