Test setup options in CPP A/B Testing
CPP A/B Testing supports different test setups depending on what you want to compare.
This page helps you choose the right setup by comparing the methods and linking to the pages that explain each method and decision point. If you already know which setup you want, learn test creation in CPP A/B Testing with step-by-step setup instructions.
Find your test method
Use the table below to decide which test method aligns with your goals.
|
Method / Goal |
Parallel: Single Ad Group, Multiple CPPs |
Parallel: Multiple Ad Groups, Single CPP |
Switch: Ad Group level |
Switch: Ad level |
|
Traffic isolation |
Variants run simultaneously |
Ad groups run simultaneously |
One ad group at a time |
One ad at a time |
|
Best for |
Fast CPP comparison under identical conditions |
Finding best ad group setup for one CPP |
Maximum control + full isolation |
Quick setup while keeping strategy flow |
|
Seasonality impact |
Minimized (all run together) |
Minimized (all run together) |
Neutralized via rotation |
Neutralized via rotation |
|
Strategies (Automations/Smart Bidding/Budget) |
Disabled |
Disabled |
Disabled |
Can stay active (optional) |
|
Traffic stabilization |
Available (Stabilize Traffic) |
N/A |
N/A |
N/A |
|
Test Duration |
Based on desired precision, confidence level, and last 28 days of historical data |
Based on desired precision, confidence level, and last 28 days of historical data |
Based on desired precision, confidence level, last 28 days of historical data, and switch period logic |
Based on desired precision, confidence level, last 28 days of historical data, and switch period logic |
|
Including Default Product Page |
Yes |
No |
Yes |
Yes |
Learn more about the test methods
- About the Parallel method
Learn how Parallel tests run and when to use them. - About the Switch method
Learn how Switch tests run and when to use them.
Related links
- About CPP A/B Testing
- What are the requirements and limits for CPP A/B Testing
- Test creation in CPP A/B Testing
- Test duration and switching logic in CPP A/B Testing
- How do you monitor and interpret tests in CPP A/B Testing
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!