Search Result/Competitor Overview
Search Result/Competitor lets you compare your app’s paid keyword strategy directly against any competitor through Apple Ads, revealing where your keyword lists overlap, where they diverge, and how impression share, ranking, and visibility stack up side by side.
Use it to find keyword gaps in your own coverage, identify terms worth contesting, and benchmark your Apple Ads presence against specific rivals.
Learn
Learn what Search Result/Competitor is, how the comparison works, and when to use it in your Apple Ads competitive analysis.
How to use
Choose your main app, add a competitor to compare, and switch between different rivals without leaving the page.
Toggle between added competitors to compare your app against different rivals without leaving the page.
See the keywords only your app bids on, so you know where you have exclusive paid coverage.
See the keywords both your app and your competitor bid on, with impression share and ranking shown for each side.
See the keywords only your competitor bids on, so you can spot gaps in your own paid coverage.
Understand the headline metrics at the top of the comparison, including active countries, Apple Ads VS, and Visibility Score.
Switch storefronts and adjust the date range to analyze the competitor comparison for a specific market and time window.
Download the unique, mutual, or competitor-only keyword list as a CSV for offline analysis, reporting, or sharing with your team.
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.