Search Result/Keyword Overview
Search Result/Keyword shows which apps compete on any keyword in the App Store through Apple Ads, surfacing volume, ranking chance, Total Impression Share trends, placement-level impression share data, and the full list of apps bidding on or ranking for a given term.
Use it to size up keyword-level competition, identify opportunities, and see how Total Impression Share is distributed among advertisers within the selected date range.
Learn
Learn what Search Result/Keyword is, how keyword-level data works, and when to use it in your Apple Ads competitive analysis.
How to use
Enter any keyword and load its full competitive picture, including volume, ranking chance, total ranked apps, and the apps currently running ads on it.
Understand what volume, chance, ranked apps, and apps running ads mean, and how to use them to size up keyword opportunities.
Use the Total Impression Share chart to see how each advertiser’s share of paid impressions has shifted within the selected date range.
Browse the full list of apps competing on a keyword with their Total Impression Share, placement-level impression share, Apple Ads Visibility Score, organic rank, and total paid keywords.
Switch storefronts and select a date range from a single day up to 14 days to analyze keyword activity for a specific market and time window.
Related links
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.