---
title: Set the region and date range
description: Search by Competitor data is scoped to a specific storefront and date range.
---
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# Set the region and date range
Search by Competitor data is scoped to a specific storefront and date range. Adjust both to analyze the competitor matchup for the market and time window you care about.
### Change the region
1. Open the country selector at the top of the comparison section.
2. Pick the country whose competitor comparison you want to analyze.
3. The headline metrics, segment cards, and keyword table reload with data from that storefront.
### Change the date range
1. Open the date picker at the top right of the comparison chart.
2. Select a preset range or enter a custom start and end date. You can select any range from a single day up to 14 days.
3. The comparison refreshes to reflect activity within the selected window.
Use shorter date ranges to spot recent shifts in competitor activity, and longer ranges to see broader trends or how a competitor’s coverage has evolved over time.
**Data availability:** The latest available data is from yesterday, as today's data is not yet processed.
For dates from May 1, 2026 onward, impression share includes 2nd placement impressions. For dates before May 1, 2026, the earlier calculation applies and 2nd placement impressions are excluded.
### Related links
- [Add a competitor to compare](https://helpcenter.mobileaction.co/en/add-a-competitor-to-compare-in-search-result-competitor?hsLang=en)
- [Switch between competitors](https://helpcenter.mobileaction.co/en/switch-between-competitors-in-search-result-competitor?hsLang=en)
- [Read the comparison metrics](https://helpcenter.mobileaction.co/en/read-the-comparison-metrics?hsLang=en)
- [Export keyword data](https://helpcenter.mobileaction.co/en/export-keyword-data-in-search-result-competitor?hsLang=en)
---
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