MobileAction CMP
A deep-dive into the MobileAction's Apple Ads CMP solutions and how to utilize them.
Apple Ads Integration
- Apple Ads Integration Overview
- Requirements for Apple Ads Integration
- Permission types in Apple Ads Integration
- Integrate your Apple Ads account with Apple Ads CMP
- Manage your Apple Ads integrations
- Data availability after Apple Ads integration
- Best practices for a smooth Apple Ads integration
- About Apple Ads Integration
- Troubleshooting Apple Ads integration issues
Overview
Ads Manager
- Ads Manager Overview
- What is Ads Manager
- How to view campaign layers in Ads Manager
- Understand metrics in Ads Manager
- Create a campaign in Ads Manager
- Create campaigns with Campaign Wizard
- Create an ad group in Ads Manager
- Add an ad in Ads Manager
- Add keywords to an ad group
- Add negative keywords in Ads Manager
- Customize table columns in Ads Manager
- Create custom columns in Ads Manager
- Understand the graph in Ads Manager
- Use time selection and compare periods in Ads Manager
- Use data segmentation in Ads Manager
- Advanced filters: build multi-level filters
- Trend filters: filter by changes over time
- Save, reuse, and delete filters
- Eligibility, limitations, and tooltips for advanced filters
- Examples and best practices for advanced filters
- Build scheduled reports in Ads Manager
- Track platform-level actions with Change History
- Edit your campaigns in Ads Manager
- Use Quick Edit in Ads Manager
- Use bulk actions in Ads Manager
Automations
- Automations Overview
- Get started with Automations
- How to create an automation
- Create an automation using templates
- Create an automation from scratch
- Set conditions for an automation
- Add actions to an automation
- Set the schedule for an automation
- How to manage Automations
- How to read automation logs
- Automations execution and behavior
- How to fix issues with Automations
CPP A/B Testing
- Introduction to CPP A/B Testing
- About CPP A/B Testing
- What are the requirements and limits for CPP A/B Testing?
- What is the Parallel method in CPP A/B Testing
- Test setup options in CPP A/B Testing
- How Traffic Stabilization works
- What is the Switch method in CPP A/B Testing
- Ad Switch vs Ad Group Switch in CPP A/B Testing
- Test creation in CPP A/B Testing
- Create a multiple ad group Parallel test for CPP A/B Testing
- Create a single ad group Parallel test for CPP A/B Testing
- Create an Ad Group Switch test for CPP A/B Testing
- Create an Ad Switch test for CPP A/B Testing
- Test duration and switching logic
- Statistical background of CPP A/B Testing
- How is test duration calculated in CPP A/B Testing
- How are switch periods chosen in CPP A/B Testing
- How to monitor CPP A/B tests in the dashboard
- Keep CPP A/B tests healthy and fix issues
- Frequently asked questions
AI Keyword Planner
- AI Keyword Planner Overview
- About AI Keyword Planner
- Requirements and limits for AI Keyword Planner
- Discover keywords by app
- Discover keywords by keyword
- Save keywords
- Manage your saved keyword lists
- Add keywords to an ad group
- Add keywords as negative keywords
- Download keywords
- Identify and use the right keywords: Ease your keyword research with Keyword Advisor
- Keyword Auction Insights: Uncover competitors’ strategies and seize new opportunities
- Uncover top-performing organic keywords and run ads all at once with Organic Keyword Hunt
AI Smart Bidding
Budget Allocation
Benchmarks
MMP Integration
- MMP Integration
- About MMP Integration
- How MMP attribution works
- Attribution methods: SANs and platform frameworks
- Integrate your MMP with Apple Ads CMP
- Create and monitor your "Goals"
- Integration status terms on MobileAction CMP
- Why you cannot see previous attribution data
- Change your MMP
- Discrepancies between MMP and Apple Ads data
- Monitor Apple vs. MMP install gaps with the MMP Discrepancy Dashboard
- Frequently asked questions about MMP Integration