Market Finder Overview
Market Finder helps you discover potential markets for your app by comparing anonymized, category-level Apple Ads benchmarks across storefronts and ad placements. Enter your app details once and see every available storefront ranked by Opportunity Score, per placement.
This section explains what Market Finder shows and how the benchmarks are calculated, how to run your first analysis, how to read the placement tables, and how to get a quick overview with the AI Summary.
Get started
Learn what Market Finder shows, which placements and metrics it covers, and why metrics are displayed as anonymized indexes.
How to find new markets with Market Finder
Enter your app name, description, and category, and generate a market analysis for your selected category.
Understand your results
How to review Market Finder results
Read the placement tables, sort storefronts, and spot High Opportunity markets at a glance.
Understanding Market Finder metrics and the Opportunity Score
What the CR, CPT, CPA, and CPM indexes measure, how the Opportunity Score is calculated, and how to interpret the score ranges.
Understanding the AI Summary in Market Finder
Turn on the AI Summary to get a quick overview of your strongest markets before you explore the tables.
Quick answers
Short answers to the most common questions, from data periods to why storefront counts differ between placements.
Need more help?
If you have any questions, feel free to reach out to your dedicated Customer Success Manager or contact us through live chat