Creative Analysis Overview
Creative Analysis is a tool in the Ad Intelligence module that shows you the ads an app is running across ad networks, including the creative assets, impression share, copy variants by market, and the publishers serving those ads.
Use these articles to understand what the tool covers and how to work with each part of it.
Get started
Learn what Creative Analysis tracks, what the App Overview metrics mean, and how the tool fits into an ad intelligence workflow.
Analyze and explore
Browse and filter creatives in Creative Analysis
Use the creative grid to browse ads by format, status, and impression share, and open any creative to see its full details.
Analyze creative performance metrics
Understand what Impression Share, Duration days, Copy Analysis, and Top Ad Publishers tell you about a creative's reach and longevity.
Use filters to refine creative research
Combine country, network, date range, ad format, status, and sort options to focus your research on the creatives most relevant to your analysis.
Export and share Creative Analysis data
Export the creative list as a CSV and save individual creatives to a Creative Collection for ongoing reference.
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Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.