Creative Analysis is a tool in the Ad Intelligence module of the MobileAction platform. It shows you the ads an app is running across ad networks, the creative assets themselves, how long they have been running, their impression share, the copy variants used by market, and which publishers are serving them.
This article explains what the tool tracks and how it fits into an ad intelligence workflow.
To start browsing creatives, see Browse and filter creatives in Creative Analysis.
What Creative Analysis tracks
When you open Creative Analysis for an app, the App Overview section at the top gives you a summary of that app's ad activity: its ranking among advertisers, the total number of creatives detected, how many are currently live, and the total number of ad publishers serving its ads.
Each summary stat links to the relevant view so you can move quickly from the overview to the detail.
Below the overview, the Creatives section shows every ad detected for the selected app within the chosen date range and filters.
Each creative card displays the ad thumbnail, the app name and headline, the date range it was detected, how many days it ran, its Impression Share, and the ad networks it appeared on.
Clicking any creative opens a detail panel with four pieces of information. Creative Details shows the ad networks, media type, file dimensions and size, first and last seen dates, total duration in days, and current status, Live or Archived.
Copy Analysis shows a table of the ad copy variants used for that creative, broken down by Title, Subtitle, Body, Country, and the percentage of impressions each variant received. Top Ad Publishers lists the publishers that served that creative.
The panel also lets you save the creative to a Collection and navigate to the previous or next creative without closing the panel.
At the bottom of the page, the Related Creatives section shows ads from other apps that share creative similarities, useful for understanding broader patterns in how competitors or adjacent apps are approaching similar audiences.
What the tool does not cover
Creative Analysis shows detected ad creatives and their associated signals. It does not show absolute spend figures, click-through rates, or conversion data.
Impression Share is a relative metric; it reflects the share of impressions that the creative received within the detected set, not an absolute impression count.
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Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.