The Creatives section in Creative Analysis shows every ad detected for a selected app within your chosen filters. This article explains how to browse the creative grid, open a creative for detail, and switch between grid and table view.
To understand what each metric in the detail panel means, see Analyze creative performance metrics.
Open Creative Analysis
- Open Creative Analysis from the Ad Intelligence module in the navigation menu.
- Search for the app you want to analyze using the search bar at the top, or select from My Apps.
- The App Overview section loads first, showing a summary of the app's ad activity. Scroll down to reach the Creatives section.
Set the global filters
Before browsing creatives, set the global filters at the top of the Creatives section. These apply to everything shown on the page. See Use filters to refine creative research to learn how to use them.
Browse the creative grid
Each card in the grid shows the creative thumbnail, the app name and ad headline, the date range the creative was detected and its total duration in days, its Impression Share, and the ad network icons indicating where it ran.
Hover over any card to reveal a checkbox and the Save to Creative Collection button. The Save to Creative Collection button saves that creative to your collection for later reference.
The checkbox lets you select multiple creatives at once and mark them as seen and unseen.
Open a creative detail panel
Click any creative card to open its detail panel. The panel shows the creative asset on the left (video creatives play inline) and the detail sections on the right: Creative Details, Copy Analysis, and Top Ad Publishers.
Use the Previous and Next buttons at the bottom of the panel to move between creatives without closing it.
Switch to table view
By default, creatives are shown in grid view. Click the table view icon next to the Export as CSV button to switch to a row-based list.
Table view is useful when you want to scan impression share or detection dates across a large number of creatives without loading thumbnails.
After you finish
If you want to dig into a specific creative's copy variants and publisher distribution, see Analyze creative performance metrics. If you want to narrow the results to a specific format or status, see Use filters to refine creative research.
Related links
Analyze creative performance metrics
Use filters to refine creative research
Export and share Creative Analysis data
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.