The Shared Keywords panel in Metadata Optimizer shows every keyword you are currently tracking, alongside your metadata drafts, so you can make sure your copy targets the right terms before publishing.
If you have not scored your title and subtitle yet, go to Score and optimize your app's title and subtitle first.
Before you start
The Shared Keywords panel only appears if you have keywords added to Keyword Tracking. If you have not set up keyword tracking yet, go to Add keywords to Keyword Tracking and complete that step before returning here. Without tracked keywords, the panel will not display any data.
How to use it
1. Open Metadata Optimizer from the MobileAction platform navigation menu.
2. Look for the Shared Keywords panel on the right side of the screen. The panel lists every keyword you are tracking in Keyword Tracking, along with each keyword's rank, search popularity, and other metrics.
3. Review the panel alongside your title and subtitle drafts. Look for two things: keywords you are tracking that do not appear anywhere in your current metadata; these are gaps worth considering, and keywords that appear multiple times across your fields.
4. Use the keyword metrics in the panel (rank, popularity, difficulty) to prioritize which tracked keywords are worth placing in your title or subtitle versus your description.
5. Update your title, subtitle, or description fields in Metadata Optimizer based on what you find. The tool scores your changes in real time as you type, so you can see immediately whether adding a tracked keyword improves or weakens your metadata's overall strength.
6. When your copy is ready, apply it in App Store Connect. Metadata Optimizer does not publish changes directly.
After you finish
After applying your updated metadata in App Store Connect, monitor your keyword rankings in Keyword Tracking over the following weeks to measure the impact of your changes. Ranking shifts after a metadata update typically become visible within a few days, though the timeline can vary.
Related links
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.