Developer Analysis has three filters that apply to the entire app table: date range, country, and ad networks. This article explains each filter and how to use them together.
Available filters
The Date Range filter controls which detection period the table reflects. The default shows the most recent week. You can set any custom date range to focus on a specific period, for example, to see which apps a developer was actively advertising during a product launch or seasonal campaign.
The Country filter narrows the table to ad activity detected in a specific storefront. Switching country lets you compare a developer's app portfolio activity across different markets. An app that ranks highly in one market may not appear at all in another, which tells you where the developer is concentrating its advertising effort.
The Ad Networks filter restricts the table to activity detected on a specific network. This is useful when you want to understand a developer's presence on a particular platform, for example, whether they are running ads on TikTok across their full app portfolio or only on specific titles.
How filters affect the table
All three filters apply to the whole table simultaneously. Unique Creatives and Impression Score figures in each row reflect only the activity detected within the combination of filters currently set.
Changing the date range or country will change which apps appear in the table and what their metrics show; an app with no detected activity in the selected market or period will not appear as a row.
Combining filters for common research tasks
To see which apps a developer is currently prioritizing, set Date Range to the most recent week and leave Country and Ad Networks on All. The apps with the highest Impression Score in that window are the most actively advertised titles right now.
To check whether a developer is active in a specific market, set the Country filter to that storefront. If the table returns fewer rows than the all-countries view, some apps are not being advertised in that market.
To see which of a developer's apps are running on a specific network, set Ad Networks to that network. This is useful for assessing a competitor's network diversification, whether they rely heavily on one network or spread activity across many.
Related links
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