Developer Analysis is a tool in the Ad Intelligence module of the MobileAction platform. It shows you all the apps a developer is running ads for and gives you a summary of each app's ad activity, which networks it is using, how many unique creatives it has, and what its overall Impression Score is.
This article explains what the tool tracks and where it fits in an ad intelligence workflow.
To start browsing developer data, see Browse developers and analyze their ad activity.
What Developer Analysis tracks
Developer Analysis is organized around the developer rather than the individual app. Where Creative Analysis and Advertiser Analysis start from a single app, Developer Analysis starts from the company or individual behind the apps. This difference makes it the right starting point when you want to understand a competitor's full ad portfolio (all the apps they are advertising simultaneously) rather than just one title.
The tool uses a developer name search to pull up a developer's profile.
Once a developer is loaded, a table lists every app associated with that developer that has detected ad activity within the selected filters. Each row shows the app name, platform, the ad networks it is active on, its category, the number of unique creatives detected, and its Impression Score.
- Unique Creatives is the count of distinct ad creatives detected for that app within the selected date range and filters. A high count suggests an active creative testing strategy.
- Impression Score is an aggregate signal of the app's ad reach across detected networks within the selected period. A higher score indicates broader detected ad activity.
From the table, you can click an app's name to go directly to its Creative Analysis view, or click its icon to save it to an App Collection for ongoing tracking.
How Developer Analysis differs from the other Ad Intelligence tools
Creative Analysis, Advertiser Analysis, and Ad Publisher Analysis all start from a single app.
Developer Analysis starts from the developer and surfaces all their apps at once. It is most useful early in a competitive research workflow, when you want to map out a competitor's full advertising presence before drilling into any individual app.
What the tool does not cover
Developer Analysis shows a summary table of ad activity. It does not show individual creatives, distribution charts, or placement data directly.
To see those details, click through to Creative Analysis from any app row in the table.
Related links
Browse developers and analyze their ad activity
Use filters in Developer Analysis
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.