Search Tab Overview
Search Tab tracks every app running ads at the top of the App Store search page in a given market, showing daily ad runners alongside their impression share, Apple Ads Visibility Score, and category.
Use it to see who is competing for this high-traffic placement and monitor how the runner list shifts day over day.
Learn
Learn what the Search Tab tool is, how the placement works, and when to use it in your competitive analysis.
How to use
See every app running Search tab ads on a selected date, ranked by impression share.
Understand impression share, Apple Ads Visibility Score, and category, and how to read them together to size up the competition.
Narrow the runner list with column filters and sort by any metric to focus on the apps that matter most.
Switch storefronts and pick a date to analyze Search tab ad activity for a specific market and day.
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.