ASO Report Overview
ASO Report is a tool in the ASO Intelligence module that shows you how your app's keywords are ranking in the App Store and how that picture changes over time. Use these articles to understand what the tool covers and how to get the most out of each view.
Get started
Learn what ASO Report tracks, how Tracked Keywords and All Ranked Keywords differ, and how the tool fits into your ASO workflow.
Analyze and explore
Understand Tracked Keywords and All Ranked Keywords
Learn the difference between the two keyword pools in ASO Report and when to use each one.
Analyze keyword ranking distribution
Use Report By Ranking to see how your keywords are distributed across position bands and how that distribution shifts over time.
Analyze keyword performance by volume
Use Report By Volume to understand how your ranked keywords break down by search volume and where your visibility is concentrated.
Review brand keyword performance
Use Report By Brand Keywords to see how your app ranks for brand terms (your own, competitors', and generic) and how that balance changes over time.
Compare keyword rankings against competitors
Use Report by Competitors' Ranking to overlay a competitor's ranking distribution on your keyword set and identify where they are outranking you.
Export and share ASO Report data
Export the keyword table as a CSV for offline analysis, stakeholder reports, or deeper analysis in Excel.
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.