ASO Report has two keyword pools: Tracked Keywords and All Ranked Keywords.
Both use the same reports and charts, but they draw from different sets of keywords. Understanding the difference helps you choose the right view for your analysis.
To learn what ASO Report covers overall, see About ASO Report.
Tracked Keywords
Tracked Keywords shows only the keywords you have explicitly added to Keyword Tracking. The total count of ranked keywords shown in the top right reflects your tracked set only.
This view is most useful when you want to monitor the keywords you are actively managing, the terms you have chosen to track because they matter to your acquisition or visibility strategy.
Under Tracked Keywords, the All Keywords dropdown at the top right lets you filter the view to a specific keyword group if you have created groups in Keyword Tracking.
This capability lets you analyze a subset of your tracked keywords, for example, a competitor set or a seasonal campaign list, without switching views.
All Ranked Keywords
When you open ASO Report, this tab is selected by default.
All Ranked Keywords shows every keyword the App Store currently ranks your app for, regardless of whether you are tracking it.
The total count shown in the top right reflects this full set, in some cases tens of thousands of keywords.
This view is most useful when you want to understand the full scope of your organic footprint, find keywords you are ranking for but have not yet added to tracking, or run a competitor ranking comparison.
Report by Competitors' Ranking is only available under All Ranked Keywords.
Which view to use
Use Tracked Keywords when you want to monitor and manage the specific terms in your keyword strategy.
Use All Ranked Keywords when you want to discover ranking opportunities, assess your total organic visibility, or compare your rankings against a competitor across your entire ranked keyword set.
The two views are complementary. A common workflow is to use All Ranked Keywords to discover terms worth tracking, then add them to Keyword Tracking so they appear in the Tracked Keywords view going forward.
Related links
Analyze keyword ranking distribution
Compare keyword rankings against competitors
Add keywords to Keyword Tracking
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.