App Performance Overview
App Performance gives you a portfolio-level view of your app performance, competitive positioning, and optimization opportunities. It brings together performance metrics, AI-powered insights, Impression Share, competition trends, keyword bid recommendations, budget utilization, and placement opportunities in one place.
This section explains who can access App Performance, how to view the dashboard for your apps, how to compare your apps and review recommendations, and how the metrics and recommendations are determined.
Get started
Learn who can access App Performance, which sections the dashboard includes, and which date range and currency it uses.
How to analyze your app portfolio with App Performance
Select your apps and review the Selected Apps Summary.
Compare and optimize
How to compare apps in App Performance
Compare your selected apps side by side in the App Comparison section.
How to review recommendations in App Performance
Review the Display Placement Recommendations, Keyword Bid Recommendations, and Budget Utilization for a selected app.
Understand your results
Understanding App Performance metrics
What Aggregated Impression Share, Competition Status, and Portfolio Position show and how they are determined.
Understanding App Performance recommendations
How the Opportunity Score is calculated and how keywords and campaigns are assigned to recommendation buckets.
Understanding the AI Portfolio Summary in App Performance
Get a concise, natural-language overview of your portfolio performance and optimization opportunities.
Quick answers
Short answers to the most common questions about App Performance.
Need more help?
If you have any questions, feel free to reach out to your dedicated Customer Success Manager or contact us through live chat.