---
title: App Performance FAQ
description: Find quick answers to the most common questions about App Performance below.
---
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3. [App Performance](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#app-performance)
# App Performance FAQ
Find quick answers to the most common questions about App Performance below.
#### What date range does App Performance use?
The dashboard uses the last 28 days, excluding today. Display Placement Recommendations are an exception and display Q2 2026 data.
#### Can I select multiple apps?
Yes. The App Selector supports multi-selection and includes a **Select All** option. You must select at least one app to display the dashboard.
#### What metrics does the AI Portfolio Summary analyze?
The AI Portfolio Summary uses Spend, Installs, CPA, and CR from the last 28 days and evaluates each app's Portfolio Position against the portfolio averages.
#### Why don't I see the AI Portfolio Summary?
AI Consent must be enabled for your account. If it has not been enabled, the AI consent wall is displayed. If you are not an Account Admin, contact your account admin to enable AI Consent.
#### How is Portfolio Position calculated?
Portfolio Position compares each app's CPA and CR against the portfolio average. Apps are classified as Top Performer, Average, or Underperformer based on whether their CPA and CR are above or below the relevant averages.
#### What is Aggregated Impression Share?
Aggregated Impression Share represents the share of available impressions captured across an app's top 25 keyword × storefront pairs, ranked by spend over the last 28 days.
#### Why might fewer than 25 keyword × storefront pairs be included in Aggregated Impression Share?
A keyword × storefront pair needs at least 20 days of Impression Share data to be eligible. If fewer than 25 pairs meet this requirement, only the eligible pairs are included.
#### What does Competition Status mean?
Competition Status indicates whether the Apple Ads auction is becoming more or less expensive for the selected app. It compares the app's average CPT from the first 7 days with its average CPT from the last 7 days of the 28-day period.
#### Why are my keyword recommendations divided into three buckets?
Keywords are classified as Increase Bid, Decrease Bid, or Keep Stable based on their Impression Share and Bid/CPT headroom. This helps identify keywords where changing the bid may improve position or reduce unnecessary spend.
#### Why are some keywords marked as Keep Stable?
Keep Stable means the current Impression Share and Bid/CPT headroom do not indicate a clear need for a bid increase or decrease. These keywords therefore keep their current bid.
#### How are Budget Utilization buckets determined?
Campaigns are classified based on their average daily budget utilization over the last 28 days: High (90% or more), Medium (70% to 89.9%), or Low (below 70%).
#### What does average unused budget mean?
Average unused budget represents the difference between the average daily budget and the average daily spend:
**Average unused Budget = Average Daily Budget − Average Daily Spend**
#### Why are dashboard values displayed in USD?
All App Performance data is displayed in USD, regardless of your account's configured currency.
### Related links
[About App Performance](https://helpcenter.mobileaction.co/en/about-app-performance?hsLang=en)
[How to review recommendations in App Performance](https://helpcenter.mobileaction.co/en/how-to-review-recommendations-in-app-performance?hsLang=en)
[Understanding App Performance recommendations](https://helpcenter.mobileaction.co/en/understanding-app-performance-recommendations?hsLang=en)
---
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If you have any questions, feel free to reach out to your dedicated Customer Success Manager or contact us through live chat.
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