The distribution sections in Advertiser Analysis show how an app's detected ad activity breaks down across networks, countries, languages, and media formats.
This article explains each section and what the data tells you.
To understand how to open the tool and set filters before analyzing, see Browse and filter advertisers.
Ad Networks Distribution
The Ad Networks Distribution section shows which networks the app is running on and what share of its detected activity each accounts for.
The Overview tab displays the current snapshot as a bar chart, one bar per network, sorted by share.
The Based on dropdown lets you switch between the Creatives count and Impressions share. Switching to Impressions can reveal if a lower-volume network is actually generating a disproportionate share of impressions.
The WoW Analysis tab shows each network's share plotted as a line over time. Each network appears as a separate line across the selected date range. This view is useful for spotting shifts in network strategy, for example, if an app has been steadily increasing its TikTok activity over several weeks while reducing its Facebook share, the trend lines make that pattern immediately visible.
The DSP toggle affects the totals shown. When DSP is off, demand-side platform inventory is excluded and the total creative count may be lower. The banner at the top of the section confirms the current DSP state.
Country Distribution
The Country Distribution section shows which storefronts the app is targeting.
The Current tab shows a ranked list of countries with their share percentages and a world map where color intensity reflects share strength.
The History tab shows each country's share as a line chart over the selected date range, with one line per country. This makes it straightforward to see whether an app is expanding into new markets, pulling back from existing ones, or shifting budget between regions over time.
The Based on dropdown switches between Creatives and Impressions here as well.
Languages
The Languages section shows the languages used in detected creatives as a donut chart and a ranked table. Each row shows the language and its share of detected activity.
This tells you which language markets the advertiser is prioritizing in its creative copy, useful for understanding localization strategy and identifying markets where the app is investing in native-language creatives.
Media Type
The Media Type section shows the breakdown of ad formats (Video, Image, Playable, and Banner) as a bar chart.
The Based on dropdown lets you switch between Creatives and Impressions. An app may run a small number of video creatives but have those videos account for a large share of impressions, which only becomes visible when you switch to the Impressions view.
Media Resolutions
The Media Resolutions section shows the distribution of image or video dimensions in detected creatives.
Use the Image and Video tabs to switch between format types.
The Based on dropdown works the same way as in the other sections. This data tells you which aspect ratios and sizes the advertiser is optimizing for, useful for understanding whether an app is prioritizing portrait, landscape, or square formats across its creative set.
After you finish
If you find a network or country where a competitor is heavily active and you are not, use the Creatives section to see what they are running in that context.
If you want to compare distribution patterns across multiple competitors, switch between apps using the competitor chip row at the top of the page.
Related links
Use filters to refine advertiser research
Export and share Advertiser Analysis data
Need more help?
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