AI Smart Bidding Overview

AI Smart Bidding helps you keep keyword bids aligned with performance targets such as CPI, CPA, cost per goal (CPG), or ROAS. You set a target once and manage everything from a single page.

Choose what you want to do

Learn

• About AI Smart Bidding
  Understand what Smart Bidding does, where it applies, and what to expect.

Set up

• How to create a AI Smart Bidding setup
  Create a new setup and choose a target strategy (CPI, CPA, CPG, or ROAS).

Manage

• How to manage AI Smart Bidding setups
  Filter, edit, export, and control status (Run, Pause, Stop) from the table view.

Monitor

• How to review AI Smart Bidding logs and performance
  Open a setup’s performance view and logs to understand what changed and when.

Fix or optimize

• AI Smart Bidding best practices and FAQs
  Review best practices, common questions, and what AI Smart Bidding considers when optimizing bids.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.