About AI Smart Bidding
AI Smart Bidding helps Apple Ads campaign managers keep keyword bids aligned with performance targets such as CPI, CPA, cost per goal (CPG), or ROAS. Instead of checking bids keyword by keyword, you set a target once and manage everything from a single page.
AI Smart Bidding can be applied to either single or multiple campaigns and ad groups, and it supports simultaneous optimization across multiple countries. The tool is designed to minimize side effects; it ensures that any bid adjustments made are carefully calculated to enhance campaign performance without disrupting overall traffic flow.
AI Smart Bidding setups are listed in one table so you can review what’s running, filter by strategy, and make changes without switching between pages.
Before you begin
- To use AI Smart Bidding, you need access to AI Smart Bidding in your MobileAction CMP plan.
- AI Smart Bidding can only be applied to campaigns and ad groups running search results ads.
Related links
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.