Top Advertisers is a ranking tool in Search Ads Intelligence that surfaces the apps investing most heavily in Apple Ads. It ranks apps by Apple Ads Visibility Score and shows total paid keywords, category ranking, and overall ranking, giving you a clear picture of who is dominating paid search in any category or market.
What Top Advertisers shows you
The ranking displays a bar chart at the top showing the leading apps by Visibility Score, followed by a full table with each app’s rank position, name, Visibility Score, total paid keywords, taxonomy, category, category ranking, and overall ranking. Rank movement arrows show how positions have shifted since the previous period.
Apple Ads Visibility Score
Apple Ads Visibility Score is a measure of how prominent an app’s paid presence is across Apple Ads. A higher score means the app is capturing a larger share of impressions across the keywords it bids on. Use it alongside total paid keywords to distinguish between apps running broad campaigns and those concentrating spend on a focused set of high-value terms.
When to use Top Advertisers
- Benchmark your app’s Apple Ads Visibility Score against the leading advertisers in your category.
- Filter by a specific taxonomy or game subcategory to find the top advertisers in your exact competitive set.
- Identify apps with high Visibility Scores and many paid keywords as heavy investors worth monitoring closely.
- Spot apps with high scores but few keywords as focused, efficient advertisers whose strategy may be worth studying.
Related articles
- View the top Apple Ads advertisers ranking
- Filter by category, app taxonomy, or game taxonomy
- Read the performance metrics
- Set the region and date
- Export the advertiser list
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.