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View live, ended, and available events for an app

App Events tab shows all promotional content for a selected app across three sections: live events currently running on Google Play Store, ended events from the selected date range, and available events that are approved and scheduled but not yet active.

Open the App Events view

  1. Open Promotional Content from the App Intelligence menu.
  2. Select the app you want to analyze, or pick one from the My Apps dropdown.
  3. Make sure the App Events tab is selected at the top of the page.

Use the three sections together

  • Live Events: Events currently running. Use this to see what an app is promoting right now.
  • Ended Events: Completed promotions within the selected date range. Use this to study past campaign patterns.
  • Available Events: Approved events not yet active. Use this to anticipate what an app is about to promote.

 

Keep in mind!

If you don’t see any promotional content in the tool, first check if you have the right store selected

Read the event cards

Each event card shows:

  • The event type label (such as Event or Major Update).
  • The event title and banner image.
  • The start and end date and time.
  • The source app name and category.

Click any event card to open its detail view and read the full event description and messaging as it appeared on Google Play Store.

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Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.