Category Events tab shows live and ended promotional content across an entire Google Play Store category. Use it to understand how apps in your vertical are using promotional slots, identify creative themes and timing patterns, and spot seasonal or recurring campaigns.
Open the Category Events view
- Open Promotional Content from the App Intelligence menu.
- Switch to the Category Events tab at the top of the page.
- Use the category selector at the top right to pick the Google Play Store category you want to browse.
What you see in the feed
Promotional content is split into Live Events at the top, Ended Events, and Available Events below. Each event card shows the event type, title, banner image, date range, and the source app with its category.
Click Show More at the end of either section to load additional events. Click any event card to read the full description and messaging.
Keep in mind!
If you don’t see any in-app events in the tool, first check if you have the right store selected.
What to look for
- Event types that appear frequently in your category can signal what Google Play Store’s editorial team favors for promotional placement.
- Clusters of events on the same dates suggest seasonal moments that other apps are capitalizing on.
- Recurring campaigns from the same app indicate a consistent promotional strategy worth studying.
- Quiet periods in your category can signal an opportunity to stand out with your own promotional content
Related articles
- View live, ended, and available events for an app
- Compare promotional content across multiple apps
- Filter by region, category, and date
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.