Set conditions for an automation

Conditions are the “if” part of your automation. A condition always has:

Metric (what you measure)
Lookback window (which time range you evaluate)
Comparison (how you compare the metric)
Value (the number you compare against)

You can add multiple conditions and combine them with AND / OR.

For detailed examples of how AND/OR logic is evaluated during execution, see Automations execution and behavior.

If you are setting up your first rule and want to understand how conditions fit into the full workflow, see Create an automation from scratch.

Metric categories

Automations support conditions across five metric categories:

Apple metrics: Native Apple performance metrics such as impressions, taps, installs, Apple SOV, conversion rates.
MMP metrics: In-app conversion and cohort-based metrics coming from your MMP integration.
Custom metrics: Metrics you define for your own KPIs.
Organic performance metrics: Organic Rank and Keyword Popularity for keyword-level optimization.
Cryptocurrency & volatility index metrics: Crypto prices and volatility index signals, commonly used by Finance apps to react to market movement.

AND / OR operators

Use AND when all conditions must be true.
Use OR when any of the conditions can be true.

A simple pattern that stays easy to troubleshoot:

Start with 1–2 conditions.
Add more only when you’re sure each one is necessary.

Metric comparison types

You can compare:

A metric vs a previous period
Example: “Last 3 days’ spend > 90% of last 7 days’ spend”
A metric vs another metric
Example: “Campaign spend > 90% of daily budget”

If you're adjusting performance thresholds based on results, you may also want to review Add actions to an automation to align your conditions with the right actions.

Default mode vs Advanced mode

Automations conditions support two modes:

Default mode: Build conditions at the level you selected (campaign group, app, campaign, ad group).
Advanced mode: Build multi-layered conditions across levels. For example, in a keyword-level automation, you can include related campaign / ad group / campaign group metrics (like overall spend or CPI) to add context.

To understand how cross-level conditions are evaluated in real time, see Automations execution and behavior.

Lookback windows

Every condition needs a lookback window: the time range the automation evaluates. You can choose a preset timeframe or create a custom one.

If your automation is not triggering as expected, double-check both your lookback window and schedule settings in Set the schedule for an automation.

MMP metrics configuration (goal-related MMP metrics)

If you use goal-related MMP metrics, you configure both goal selection and attribution settings.

1) Goal selection

Choose a goal for each app at the selected level.
If no goal exists, the system guides you to create one.
If you don’t have a valid MMP integration, MMP metrics are not available.

If your MMP-based conditions are not triggering as expected, see How to fix issues with Automations.

2) Attribution settings

Attribution type: Default is Without re-attribution. You can switch to With re-attribution or Only re-attribution.
Attribution time: Default is Install Time. You can switch to Event Time.

Note: Cohort metrics are not supported under Event Time. If you switch to Event Time, any cohort-based conditions will be reset.

Claim type: Default is Tap-through. You can also choose View-through or Total attribution.

Available metrics and dimensions by level (reference)

Important: Keyword and Search Term levels exist only for search results.

Settings (dimensions)

Metric / Dimension	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Campaign group name	Available	Not available	Not available	Not available	Not available	Not available
Campaign group status	Available	Not available	Not available	Not available	Not available	Not available
Storefront(s)	Not available	Not available	Available	Not available	Not available	Not available
Label	Not available	Not available	Available	Available	Available	Not available
Ad placement	Not available	Not available	Available	Not available	Not available	Not available
Total budget (lifetime)	Not available	Not available	Available	Not available	Not available	Not available
Daily budget	Not available	Not available	Available	Not available	Not available	Not available
Last budget update	Not available	Not available	Available	Not available	Not available	Not available
Campaign name	Not available	Not available	Available	Not available	Not available	Not available
Ad group name	Not available	Not available	Not available	Available	Not available	Not available
CPA cap	Not available	Not available	Not available	Available	Not available	Not available
Default bid amount	Not available	Not available	Not available	Available	Not available	Not available
Search Match	Not available	Not available	Not available	Available	Not available	Not available

Audience (dimensions)

Metric / Dimension	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Device	Not available	Not available	Not available	Available	Not available	Not available
Gender	Not available	Not available	Not available	Available	Not available	Not available
Customer types	Not available	Not available	Not available	Available	Not available	Not available
Location	Not available	Not available	Not available	Available	Not available	Not available
Age range	Not available	Not available	Not available	Available	Not available	Not available

Keyword & search term insights (dimensions)

Metric / Dimension	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Keyword	Not available	Not available	Not available	Not available	Available	Not available
Match type	Not available	Not available	Not available	Not available	Available	Not available
Bid amount	Not available	Not available	Not available	Not available	Available	Not available
Suggested bid amount	Not available	Not available	Not available	Not available	Available	Not available
Bid strength	Not available	Not available	Not available	Not available	Available	Not available
Apple SOV (weekly)	Not available	Not available	Not available	Not available	Available	Not available
Apple SOV (daily)	Not available	Not available	Not available	Not available	Available	Not available
Organic rank	Not available	Not available	Not available	Not available	Available	Not available
Popularity	Not available	Not available	Not available	Not available	Available	Not available
Added as keyword	Not available	Not available	Not available	Not available	Not available	Available
Search term source	Not available	Not available	Not available	Not available	Not available	Available
Search term text	Not available	Not available	Not available	Not available	Not available	Available
Low volume term	Not available	Not available	Not available	Not available	Not available	Available

Ad performance (all placements)

These are available across all levels:

Metric group	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Spend, taps, impressions, installs, CPA, CPT, TTR, conversion rate	Available	Available	Available	Available	Available	Available

In-app metrics (MMP)

Metric group	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
All in-app metrics (CPI, ROAS, ARPU, etc.)	Available	Available	Available	Available	Available	Not available

Cohort metrics

Metric group	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Cohort metrics (revenue, ROAS, count)	Not available	Available	Available	Available	Available	Not available

Custom columns

Metric	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Default custom columns	Available	Available	Available	Available	Available	Not available
Goal-based custom columns	Not available	Available	Available	Available	Available	Not available
Category-based custom columns	Not available	Available	Available	Available	Available	Not available

Additional metrics

Metric	Campaign group	Apps	Campaigns	Ad groups	Keywords	Search terms
Daily budget consumption	Not available	Not available	Available	Not available	Not available	Not available
Redownload rates	Available	Available	Available	Available	Available	Available
VIX metrics	Available	Available	Available	Available	Available	Available
Crypto metrics	Available	Available	Available	Available	Available	Available

Need more help?

If you have questions about your setup or the best rule structure for your account, contact your dedicated Customer Success Manager or reach out to the support team via live chat.