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Search Result/App Overview

Search Result/App reveals the full paid keyword strategy behind any app on the App Store through Apple Ads, showing which keywords an app bids on, how visible those ads are, which competitors share the same keywords, and how the strategy shifts across countries.

Use it to study competitor keyword coverage, benchmark your own paid presence, and identify opportunities to expand or defend your Apple Ads strategy.

Get started

Learn what Search Result/App is, how app-level keyword data works, and when to use it in your Apple Ads competitive analysis.

How to use

Search for any app and pull up the full list of keywords it bids on through Apple Ads, along with impression share, organic rank, search popularity, and competing apps for each keyword.

See every country where the selected app runs Apple Ads, along with its Apple Ads Visibility Score and total paid keywords per region.

Add competitor apps to the view and benchmark their paid keyword lists side by side to spot overlaps and gaps.

Narrow the keyword table by impression share, organic rank, search popularity, or other criteria to focus on the keywords that matter most.

Switch storefronts and adjust the date range to analyze paid keyword activity for a specific market and time window.

Download the full keyword list as a CSV for offline analysis, reporting, or sharing with your team.


Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.