Reading the Benchmarks dashboard

Benchmarks dashboard is organized into several panels, each designed to answer a different question about how performance metrics behave across the industry. This article walks through each panel and explains how to interpret what you are seeing.

World map

At the top of the page, the world map shows the distribution of the selected performance metric by category across different countries. Colored sections represent the level of the selected metric for each region, so you can quickly see where the metric is highest, where it is lowest, and how it varies geographically.

Use the category, placement, and metric filters above the map to customize the view. The map updates immediately when you change any filter. Hovering over a country reveals the exact value for that region within the selected date range.

AI-generated metrics summary

Below the world map, the AI-generated Metrics Summary automatically describes how each of the four core metrics changed during the selected period. It highlights:

The direction of change, whether each metric went up, down, or stayed flat
The scale of movement, so you can see how significant each shift was
Any peaks or dips worth noting within the period

The summary is regenerated whenever you change the filters, so it always reflects the current selection. It is designed to give you a fast read on what moved during the period without needing to interpret the trend chart manually.

90-day trend chart

To the right of the metrics summary, the trend chart visualizes all four core metrics, CR, TTR, CPT, and CPA, over the last 90 days in weekly granularity. This shows you the movement of each metric at the industry level over time.

Use the trend chart to understand:

Whether industry performance is trending up, down, or sideways for each metric
Whether recent movement is part of a longer pattern or an isolated shift
Which metrics are moving together and which are moving in opposite directions, which can signal broader market dynamics

Category table

Below the trend chart and metrics summary, the category table lists categories alongside their corresponding benchmark values for CPA, CPT, TTR, and CR. This is the most direct way to see how each category performs on average and to compare your own category against others.

Each row in the table represents one category. You can use this to:

Confirm what typical performance looks like in your category
Compare your category's benchmarks against the benchmarks in categories you consider competitive for user attention
Identify whether your category is more expensive or less expensive to operate in compared to other categories

Note: Currency values in the category table are displayed in USD.

Games sub-category table

Games is a broad category with a wide range of sub-genres that can perform very differently from one another. For this reason, a dedicated Games sub-category table is available in addition to the main category table.

This table shows CPA, CPT, TTR, and CR values specific to individual gaming sub-categories, so you can benchmark against the sub-genre that most closely matches your app rather than against the Games category as a whole.

This is particularly useful for developers whose apps sit in niche sub-categories where the overall Games average would not reflect the specific market dynamics they operate in.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.