Best practices for using Benchmarks

Benchmarks is most valuable when used regularly and applied directly to optimization decisions, not just viewed as a reference. Here are three ways to get the most out of the tool.

• Check benchmarks regularly to monitor trends over time. Industry-level metrics shift as seasonality, competition, and user behavior change. Reviewing benchmarks at a regular cadence, such as weekly or monthly, lets you spot movement in your category and adjust your campaigns ahead of the curve rather than reacting to shifts after they have already affected your results.

• Use benchmarks to detect underperforming areas and test new approaches. When your campaign metrics fall below the benchmark for your category, country, or ad placement, treat that gap as a signal to experiment. Test different ad creatives, keyword targeting, or bidding strategies in the weakest areas. Benchmarks turn vague underperformance into a concrete, measurable gap you can work to close.

• Use benchmarks to understand competitive context. Even without access to specific competitor data, benchmarks give you a reliable view of the average performance levels in your category. This helps you understand whether your results reflect your own execution or the broader market environment your competitors are also operating in.

Related links

• About Benchmarks
• Navigate to Benchmarks and apply filters
• Reading the Benchmarks dashboard

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.