MMP Integration
A Mobile Measurement Partner (MMP) is a third-party platform that acts as a neutral attribution layer for your marketing data. Connecting an MMP to the Apple Ads Campaign Management Platform (CMP) lets you track post-install events such as purchases, sign-ups, and subscriptions alongside your Apple Ads campaign data, giving you a unified view of user quality and campaign profitability across all platforms.
This section explains what MMPs are, how attribution works, how to connect your MMP to the Apple Ads CMP, and how to interpret integration statuses and data discrepancies once the connection is live.
Understand MMPs
- About MMP Integration
- Learn what an MMP is, what problems it solves, and what capabilities become available when you connect one to the Apple Ads CMP.
- How MMP attribution works
- Understand the full attribution journey, from the moment a user sees an ad to the moment a post-install event is linked back to the original campaign.
- Attribution methods: SANs and platform frameworks
- Learn how different ad networks share attribution data and why Apple Ads uses a privacy-preserving framework.
Connect your MMP
- Integrate your MMP with MobileAction’s Apple Ads Campaign Management Platform
- Start the integration from the Goals page and follow the setup instructions for your specific MMP.
- Integration with Adjust
- Integration with AppsFlyer
- Integration with Kochava
- Integration with Tenjin
- Integration with Singular
- Integration with Airbridge
After you connect
Goals page is where you define and manage the in-app events that matter most for your app.
- MMP integration statuses
- Understand what each integration status means, including Pending First Event, No Recent Event, Create First Goal, and Integrated.
- Why you cannot see previous attribution data
- Learn why historical MMP data is not visible before your integration date and what determines how much past data the platform can show.
Manage your MMP
- Change your MMP
- Follow the three-step process to switch from one MMP to another while keeping your Apple Ads campaign data intact.
Understand discrepancies
- Discrepancies between MMP and Apple Ads data
- Understand why MMP and Apple Ads numbers can differ, including attribution windows, attribution models, and the impact of ATT.
- Monitor Apple vs. MMP install gaps with the MMP Discrepancy Dashboard
- The MMP Discrepancy Dashboard gives you a dashboard to compare install metrics reported by Apple with installs reported by your MMP.
FAQ
- Frequently asked questions about MMP Integration
- Quick answers to common questions about MMP integration, event tracking, data differences, and troubleshooting.
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.