Manage character count across language sets

The Character Count column in Keyword Translator shows how many of the App Store's 100-character keyword field limit your translated keywords use in each language, so you can make sure your keyword set fits before applying it to your metadata.

If you have not generated translations yet, go to Translate and localize keywords with Keyword Translator first.

How character count works

The App Store gives each app a 100-character field for keywords. This limit applies per language, meaning your English keyword set and your Arabic keyword set each have their own 100-character allowance.

Keyword Translator shows you how many characters your translated keywords use for each language as a fraction (for example, 18/100 or 21/100) alongside a red progress bar that fills proportionally.

The character count shown reflects the combined length of all the translated keyword pills currently displayed for that language row. It does not include keywords you have already added to Keyword Tracking separately.

Why character counts differ by language

The same meaning expressed in different languages can require very different numbers of characters.

Text-heavy languages like Turkish or Thai often need significantly more characters than English to convey the same concept, while character-based languages like Chinese or Japanese typically use far fewer.

For example, translating a set of English wellness keywords into Indonesian may use up to 91 out of 100 characters, while the same keywords in Chinese may use only 6 out of 100.

How to use the character count to optimize your keyword set

1. After generating translations, scan the Character Count column for any language where the count is close to or exceeds 100. These rows need attention before you add the keywords to your metadata.
2. For languages approaching the limit, review the Translated Keyword pills and identify which terms have the lowest search scores. These are the weakest contributors to your keyword set and the best candidates to remove to bring the character count down.
3. For languages with a low character count (well under 100), consider whether there are additional relevant translated keywords you could add to make better use of the available space.
4. Once your keyword set fits within the 100-character limit for each language you are targeting, add the keywords to Keyword Tracking using the plus icon on each keyword pill.

Note: The App Store keyword field accepts characters, not words. A single long word in a text-heavy language can use as many characters as several short words in English. Always verify the final count in Keyword Translator before applying keywords in App Store Connect.

After you finish

Apply your finalized keyword sets in App Store Connect for each relevant language.

To monitor how your rankings develop for the translated keywords you added, go to Review tracked keyword performance.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.