Keyword Trends Overview
Keyword Trends shows you which keywords are gaining or losing search momentum across the App Store, so you can act on rising terms before they become competitive and deprioritize terms that are losing traction. This section explains how the tool works and how to use both the Uptrends and Downtrends views.
Get started
Learn what Keyword Trends shows, how the two tabs work, and what the table columns mean.
Research trends
Find trending keywords by category and storefront
Use the Uptrends Keywords tab to discover keywords gaining search momentum, filtered by category, time period, and storefront.
Identify declining keywords to deprioritize
Use the Downtrends Keywords tab to find keywords losing search traction so you can reassess whether they are still worth targeting.
Related links
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.