Data availability after Apple Ads integration

This article explains what data becomes available after you connect your Apple Ads account, how the sync process works, and what to expect in the early stages after integration.

What data becomes available

Once your Apple Ads account is integrated, you can monitor, track, and update the following pre-install metrics directly from MobileAction’s Apple Ads CMP without switching between tools:

Impressions
Taps
Spend
Installs

How data fetching works

Fetching data from your Apple Ads account takes some time after the initial integration. The system first prioritizes syncing data from the last 30 days, then gradually expands the date range as more data is retrieved.

You will be notified once the last 30 days of data have been fully fetched.

The last 30 days of data should not take more than a few hours to fetch. The total time required to fetch all historical data depends on the size of your account and the structure of your campaign groups in Apple Ads.

Viewing your apps and campaigns

If you are starting Apple Ads from scratch, you need to create at least one campaign in your Apple Ads account for your app and campaigns to appear in MobileAction’s Apple Ads CMP.

If you prefer to complete the integration before setting up your campaigns, you can create a simple test campaign with a very low budget in the native Apple Ads dashboard. Once the integration is complete and your app is visible in MobileAction’s Apple Ads CMP, you can pause the test campaign.

If data does not appear

If you do not see any data after a few hours, try the following steps in order:

Refresh the page.
Hard refresh the page using Command + Control + R.
If the issue persists, contact MobileAction support via live support or your dedicated Customer Success Manager.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!