Benchmarks Overview

Benchmarks in  MobileAction’s Apple Ads Campaign Management Platform lets you compare your Apple Ads performance against industry standards across countries, categories, and ad placements. Use it to understand where your campaigns stand relative to the wider market, identify areas that need attention, and set realistic targets based on what is achievable in your category.

These articles explain what the Benchmarks tool is, how to navigate and filter the data, how to read each panel of the dashboard, and how to apply the insights to your campaign strategy.

Understand benchmarks

• About Benchmarks
  • Learn what the Benchmarks tool is, what the four core metrics mean, and why industry benchmarks matter for Apple Ads campaign optimization.

Use the tool

• Navigate to Benchmarks and apply filters
  • Find the Benchmarks section under Insights Center and learn how to filter by country, category, ad placement, and date range to get the data that matters to you.
• Reading the Benchmarks dashboard
  • Walk through each panel of the Benchmarks dashboard, including the world map, AI-generated metrics summary, trend chart, and category tables.

Apply the data

• Best practices for using Benchmarks
  • Three recommended ways to use benchmark data: ongoing performance monitoring, detecting underperforming areas for experimentation, and competitive comparison.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.