Promotional Content is a Google Play Store feature that lets developers promote time-limited activities and updates directly on the store. Promotional Content tool in MobileAction gives you a real-time feed of every promotional event running across any app, so you can study competitor strategies, spot industry trends, and time your own campaigns more effectively.
What Promotional Content shows you
The tool has two tabs. The App Events tab shows live, ended, and available promotional content for a specific app. Available events are approved and scheduled but not yet active, giving you early visibility into what a competitor is about to promote. The Category Events tab broadens the view to show all promotional content detected across an entire Google Play Store category.
Compare up to 9 apps
The App Events tab lets you add up to 9 apps and view their promotional content side by side. Use this to benchmark campaign frequency, event types, and creative approaches across your key competitors at once.
When to use Promotional Content
- Study how competitors use Google Play Store promotional slots to boost visibility around product launches or seasonal moments.
- Spot available events from competitors that signal upcoming campaigns to watch.
- Identify recurring campaign patterns in your category and find timing gaps where your own promotion can stand out.
- Compare multiple competitors at once to understand who is investing most heavily in promotional content.
Related articles
- View live, ended, and available events for an app
- Compare promotional content across multiple apps
- Browse category promotional content
- Filter by region, category, and date
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.