The Historical Visibility Chart in the Visibility Report shows how your app's Organic and Paid Visibility Scores have moved over time, alongside the same scores for any competitors you have selected.
This article explains how to use the chart and how to get the most out of its controls.
The Historical Visibility Chart is part of the Visibility Snapshot tab. For an overview of everything that the tab contains, see Read the Visibility Snapshot.
What the chart shows
Each selected app appears as a line on the chart. The vertical axis shows the visibility score. The horizontal axis shows time. You can view Organic Visibility Score, Paid Visibility Score, or both at thea same time using the toggles above the chart.
Viewing both scores together is useful when you want to understand whether a change in overall visibility is driven by organic performance, paid activity, or a combination of both.
A rising Paid Visibility Score alongside a flat Organic Visibility Score, for example, suggests the improvement is coming from increased Apple Ads activity rather than organic keyword gains.
Using the chart controls
The date range picker lets you set any custom period or use presets. A longer range helps you identify sustained trends; a shorter range is more useful when you are monitoring the impact of a specific change such as a metadata update or a new campaign.
The Annotations toggle shows or hides annotations on the chart. Click the + button to add a new annotation. You can mark an annotation as private so only you can see it, or enable Show on all charts to display it across every chart in Visibility Report for the same app. Annotations are useful for marking external events, a marketing campaign, a competitor launch, a seasonal period, that might explain a score movement.
Exporting the chart
Click Export as CSV to download the underlying score data as a spreadsheet. Click Export as PNG to save the current chart view as an image.
The PNG export captures the chart exactly as it appears on screen, including any annotations that are currently visible.
After you finishIf you notice a score movement that is not explained by an app update or a known campaign change, check the Category Ranking History chart to see whether the movement correlates with a category rank shift. See Analyze category ranking history.
Related links
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.