CPP By Keyword Overview

CPP By Keyword reveals the custom product pages competing on any keyword in Apple Ads, showing which apps tailor their product page for a specific term and how their creatives compare.

Use it to see how competitors are matching CPP creatives to high-intent keywords and identify opportunities in your own custom product page strategy.

Learn

• About CPP By Keyword

Learn what CPP By Keyword is, how keyword-level CPP data works, and when to use it in your Apple Ads competitive analysis.

How to use

• Analyze custom product pages for a keyword

Enter any keyword to load every custom product page detected running ads on that term, with creatives and impression share for each.

• Read the custom product page detection details

Understand the keyword headline metrics, creative previews, and first seen dates that appear in the CPP detection table.

• Set the region and date range

Switch storefronts and adjust the date range to analyze CPP activity for a specific market and time window.

Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.