CPP By App Overview

CPP By App reveals the custom product pages an app runs in Apple Ads, including the default product page and any variants.

Use it to study how competitors tailor their product page for different audiences, which creatives they use, and how each CPP performs.

Learn

• About CPP By App

Learn what CPP By App is, how custom product page data works, and when to use it in your Apple Ads competitive analysis.

How to use

• View an app’s custom product pages

Search for any app and load the full list of custom product pages it runs, including the default product page and any variants.

• Read the custom product page performance metrics

Understand impression share, first seen date, and creative previews, and how to read them to size up a CPP.

• Set the region and date range

Switch storefronts and adjust the date range to analyze CPP activity for a specific market and time window.

Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.