Read the custom product page performance metrics
CPP By App displays several detail columns for each custom product page in the list. Together, they tell you how prominent a custom product page is, how recently it appeared, and what creative it leads with.
The performance columns
- App: The app the custom product page belongs to, with the default product page labeled separately when present.
- Creatives: A preview of the screenshots and promotional text used on the custom product page.
- Category: The App Store category the app belongs to.
- Impression Share: The share of impressions captured by the custom product page within the selected market and date range.
- First Seen Date: The earliest date the custom product page was detected running.
- Last Seen Date: the most recent date the custom product page was detected running, so you can tell whether it is still active or has gone dark.
- URL: a direct link to open the custom product page in the App Store so you can view the full experience as a user would see it.
How to read the metrics together
- A high impression share on a recently first-seen custom product page signals a creative that ramped quickly and is worth studying.
- A long-running custom product page with steady impression share often points to an evergreen creative that the app continues to invest in.
- Comparing creative previews across custom product pages shows how the app tailors its message for different paid audiences.
Related links
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.