Biggest Losers Overview

Biggest Losers shows which apps have dropped the most positions in the App Store and Google Play Store rankings over a selected period.

Use this tool to spot competitors losing ground, identify apps that may be vacating paid keyword territory, and track the fallout from negative reviews, expired promotions, or unsuccessful updates.

Learn

• About Biggest Losers
  Learn what Biggest Losers is, how rank decline is measured, and when to use it in your competitive analysis.

How to use

• Read the Free, Paid, and Grossing losers charts
  Understand how to read the three chart columns, what each app entry shows, and how to interpret the rank drop indicators.

• Switch between Normal Sort and Smart Sort
  Learn the difference between Normal Sort, which ranks apps by their single-day position drop, and Smart Sort, which measures decline across a custom date range.

• Filter by store, device, category, country, and date range
  Use the store, device, category, country, and date range controls to scope the losers to the market and segment you want to analyze.

• Export data of declining apps
  Download the current losers snapshot as a CSV for offline analysis, reporting, or sharing with your team.

Related links

• Top Charts Overview

• Biggest Movers Overview

Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.