Top Ad Publishers is a ranking tool in Ad Intelligence that surfaces the apps most frequently used as ad placements across ad networks. It ranks publishers by how many advertisers run creatives on them, giving you a demand-side view of which apps attract the most paid traffic.
What Top Ad Publishers shows you
The ranking lists each publisher with the number of distinct advertisers detected running creatives on it, the total number of unique creatives served, the ad networks delivering those creatives, and the publisher’s App Store or Google Play category. Publishers are ranked by advertiser count by default, so the most in-demand placements appear at the top.
When to use Top Ad Publishers
- Identify high-demand placements in your category where your target audience is already spending time.
- Find publishers with a wide range of ad networks, signaling broad inventory accessible through multiple supply paths.
- Spot publishers with a high creative count but low advertiser count, which can indicate a few major advertisers dominating the placement.
- Save publishers to a collection for ongoing tracking and reuse in other MobileAction tools.
Related articles
- View the top ad publishers ranking
- Read the publisher metrics
- Filter by platform, country, ad network, category, and date
- Add a publisher to a collection
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.