Read the publisher metrics

Top Ad Publishers shows several detail columns for each publisher in the ranking. Together, they tell you how populated a publisher is, how diverse its ad inventory is, and which networks deliver creatives on it.

The publisher columns

• App: The app serving as an ad placement, with the developer shown beneath the app name.
• Advertisers: The number of distinct advertisers detected running creatives on the publisher.
• Creatives: The total number of unique creatives detected on the publisher.
• Ad Networks: The ad networks delivering creatives on the publisher, such as Meta, Unity Ads, AppLovin, or IronSource.
• Category: The App Store category the publisher belongs to.

How to read the metrics together

• A high advertiser count combined with a high creative count points to a populated, high-inventory publisher.
• A high creative count with a lower advertiser count often signals a few major advertisers running many variants on the publisher.
• A wide range of ad networks on one publisher app shows that the placement is accessible through many supply paths.

Related links

• View the top ad publishers ranking
• Filter by platform, country, ad network, category, and date
• Add a publisher to a collection

Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.